Subscriptions, Software, Bills, Oh My!
No matter your business, there is going to be a cost of doing business. I know for myself personally that each year it seems like everything is costing MORE.
I love when I can find great tools for my business, and they are FREE.
Today I want to talk about e-mail newsletter software. Many small businesses don’t realize this is a wonderful way to keep your name in your client’s inbox on a regular basis. Let’s talk about MailChimp. It a fully customizable email permission-based software. Oh, and did I mention that it is FREE up to 2,000 subscribers and 12,000 emails per month.
10 Tips to help you rock your email!
- Make sure you ready knows who the email is coming from by using your Logo or Company name at the top of your email
- Pick a colour scheme – Remember less is more! The fewer the colours, the cleaner your design will look.
- Change the background of your header and footer to help make them stand out from the body of your email.
- Make a statement with photography! You don’t have to be a professional photographer to get quality images. Keep photo’s simple, not cluttered so that your product will be the focus. Need stock images? Check out pixabay, Unsplash, Canstock photos, Adobe stock
- Make sure your images are the sized correctly, you want to make sure they don’t look stretched or distorted. Keep images size down.
- Write short and clear Call to Actions – Motivate them to want to click on the Buy Now, or Shop Now button. Make sure they stand out from the body of your email.
- Make it easy for readers to share anything they see. Include links (buttons) for Facebook, Twitter, Pinterest, Linkedin as applicable so that they can share information with their friends.
- Help people identify how to opt out of your newsletter. If the information you send is not relevant to them it needs to be easy for them to unsubscribe.
- Make sure they can read the font of the email. Set the body text size within the 14-16px range.
- Keep it short and simple, remember people are busy. If you send them an email that takes 10 minutes to read, chances are they won’t.
These tips are great no matter which email newsletter you decide to use for your company. Which Email Newsletter software to you use for your business? Leave a comment below.